Everything You Need To Know About Breast Cancer Awareness

October breaks all fashion rules by pairing pumpkin-spice orange with Barbie pink. But this is clashing for a cause, as October is not just for haunts and harvests, it is also Breast Cancer Awareness Month. Beauty products, Doritos, and even the White House are going pink in the name of raising breast cancer awareness this October.

Raising awareness about this disease is an urgent project– about 1 in 8 U.S. women will develop breast cancer over the course of her lifetime, and 40,920 women are expected to die from this illness in 2015 alone.  For women in the U.S., Breast Cancer is the deadliest form of cancer.  Everyone has the power to make an impact by educating themselves and others about preventing, treating, and curing this disease.

However, it’s important to realize that breast cancer is a complex issue to which there may not be one single cure. Ironically, many of the various media campaigns meant to inform people about the disease end up oversimplifying the issue. This disease cannot be neatly summarized and tied up with a pink ribbon. Where does one begin, then, to develop meaningful breast cancer awareness?

Everything You Need To Know About Breast Cancer Awareness

Check Yourself Before You Wreck Yourself

Know thyself. Learning how to self-check your breasts for changes and abnormalities can help with early detection of the disease. If you’re over forty, you should consider semi-regular mammograms in addition to breast exams. Checking in with yourself, and with a medical professional, is an important step towards the wellbeing of your bosoms. Planned Parenthood clinics offer information and screening services without high costs. 

Know The Facts

After you’ve learned what’s what with your own breasts, look into what’s going on in the field of breast cancer research.  Scientists today are taking innovative approaches to diagnosis and treatment. They are getting closer than ever to understanding the environmental and genetic factors that lead to the formation of tumors. The Breast Cancer Research foundation blog can help you stay abreast (don’t hate me) of advancements in the field.

Pink Responsibly      

There are seemingly infinite opportunities to buy pink this month. Companies emblazon their products with pink ribbons and pledge to donate a portion of their proceeds to searching for the cure. However, as Breast Cancer Action warns, it’s important to Think Before You Pink. Many of the companies promoting the pink ribbon and professing dedication to this cause are simultaneously manufacturing merchandise linked with the disease. Breast Cancer Action’s “Critical Questions to Ask Before You Buy Pink” can help you figure out where your money is going, and give you confidence that your dollars are truly supporting breast cancer researchers and survivors. If you’re looking for an opportunity for your shopping dollars to go towards BCA research and awareness, check out the deals listed on Goodshop’s breast cancer awareness category page